We help you emotionally Connect with your customers!
Better Experience Group helps organizations focus on transforming their Employee and customer experiences utilizing our proprietary methodology.
We help you emotionally connect with your customers!




Better Experience Group helps organizations focus on transforming their Employee and customer experiences utilizing our proprietary methodology. Led by Amas Tenumah, an author, speaker and consultant specializing in Customer Experience strategy and operations.

No one is better at Building Emotional connections with Customers and Employees.
We focus only on solving two problems. The customer and employee experience. We do this by helping you to develop customer and employee strategies to help you beat the competition. We then help you implement and ensure adoption.
Our Four Steps Process
Our goal is to improve constituent (Patients, Customers, Employees, Vendors, etc.) experience utilizing our proven 4 step process.
Empathize
We evaluate the current-state customer journey including moments of engagement, attitudes and emotions through the selected persona lens and uncover the employee processes, systems & tools, teams & groups that correlate to customer moments of truth.
Strategize
We gain alignment on what the areas of focus should be for your business then identify past and potential barriers to success around those specific areas of focus.
Ideate
We solve for customer and employee needs through ideation techniques, such as cross pollination, low fidelity prototyping and storyboarding.
Prioritize
We prioritize the various hypothesis against prioritization grids.
Get Started
Get started on your journey towards a new Customer Experience strategy.

People & Culture
Employees drive everything from customer experience to profits. As a People and Culture Leader, knowing what your employees need and want is key to your success.

CX Professional
As a CX leader it may seem counter intuitive to say employees first, customers second but embracing this truth will create the best possible experience for your customers.

Sales & Marketing
Understanding your company’s relationship with its customers will help you to increase sales and retain customers.

IT Leaders
End users don’t always clearly convey what they want. As an IT Leader understanding your customers, both internal and external, not only saves money and time but also reduces the level of effort.
Our Clients

Our Services

Consultancy
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We co-create a strategy that is focused on improving the experience for all of your constituents – employees, patients, customer, students etc. We have successfully helped organizations like yours, reduce acquisition costs and increase Customer Lifetime Value.
Speaking
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Whether you need a keynote for employee meetings board meetings and corporate events or our award winning workshops, we always create
a-ha moments, leave audiences inspired and armed with practical takeaways.


Thought Leadership
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Leveraging our over 100 years of combined experience we are known for delivering insights that can transform your organization for the better.
TESTIMONIAL
“Mr. Tenumah empowers his audience to boldly change the way we go about our work. He dares all of us to lead our profession so that the “customer” and the employee will benefit from the change.” – Jonny Griffin, Program Director

